Before & After
To some, online merchandising may seem simple, but the process is actually very complex.
There are more than 60 decision points and more than 40 data points required before a product can be launched online, spread across multiple departments and a dozen or more individiuals.
The process varies for different companies, yet there are common elements and similar pain points.
Before Sweft: Buyers introduce the new line of products each season and have to pass on a lot of information about each product. There is no simple and elegant way to exchange this information other than a bunch of lists and spreadsheets – which are outdated as soon as they are passed.
After Sweft: Buyers can share an up-to-the-minute list of the items for the season, so the whole team has access to that list and all of the current information behind it – the data is live, not static.
Before Sweft: Good buyers are innovative, understand their customer and able to find great product. But they spend too much of their time with repetitive work, entering data into different systems and spreadsheets, and chasing vendors for samples and specs. Any innovation gets lost in tedious tasks.
After Sweft: Sweft centralizes data to reduce redundant data entry, and automates repetitive tasks to free up their time. Buyers have more time to focus on improving the products and driving sales.
Before Sweft: Photo Studios have to be creative, while also managing the cost of expensive talent such as photographers and models. Yet it’s challenging to do either with little visibility into the shot list before the samples are dropped on their desks.
After Sweft: With Sweft, the Studio has visibility into upcoming shot lists, and alerts to remind them which items are the priorities. Sweft makes it easy to coordinate between members of their team.
Image EditingBefore Sweft: Image naming is an essential part of the retoucher’s job, but with 20-30 character file name formats it’s easy to make one little mistake – and then the website says “image not found” and everyone points their fingers.
After Sweft: Sweft offers one-click or barcode file names, so the image naming process is always quick, accurate and easy.
Before Sweft: Good copy is the foundation of digital content, yet copywriters often struggle to get product specs and access to samples. Copywriters frequently get these necessary details late, making it very hard to write the top-notch copy that drives sales.
After Sweft: Sweft helps make sure the product specs and samples are acquired from the suppliers, and gives copywriters quick access to these once received. Now, copywriters can focus their time on finding perfect words – not chasing specs.
Before Sweft: Marketing campaigns drive product sales yet no one seems to know which items are being advertised, and the products are often not ready when the campaign is supposed to start. Delayed campaigns and promotions without product are the frequent result.
After Sweft: Sweft syncs the campaigns with their products, so that everyone knows the priorities; Marketing is alerted in advance if there will be any delayed product deliveries.
Before Sweft: In order to get products ready to sell online, the production team spends a lot of time chasing information before they can activate the product on the website. But first they have to figure out what information is missing, which may mean searching across several spreadsheets on various desks.
After Sweft: Sweft makes the day go a lot smoother, as the team can quickly identify missing details and see where the flow stopped. Having all the information in one place makes it much easier to get products “ready for web” and published asap.