Built by retailers.
Built for retail.
Sweft was founded to solve a problem we lived every day: getting products from buy to live-on-site was broken. Too many handoffs. Too many delays. Too little visibility. So we built the platform we always wished we had.
Today, we work side-by-side with leading retailers to run smarter product launch operations and continuously improve—together.
Retail DNA. Real experience.
Sweft was founded by ecommerce operators who have been in the trenches of merchandising, content, studio and digital operations.
We understand the complexity because we've lived it.
More than software. A true extension of your team.
We don't just implement a platform and hand you the keys. We partner with you to understand, configure and evolve Sweft around your business.
We start by listening
We learn your workflows, pain points and goals—then design the right solution together.
We configure for you
Sweft is flexible by design. We tailor it to your processes and integrate with the systems you already use.
We work with you
Our team stays involved—training, supporting and continuously improving the platform as your needs change.
We succeed together
Your success is our success. We measure it in faster launches, healthier operations and stronger results.
The people behind Sweft
Retail operators. Problem solvers. Builders.
We're hands-on, responsive and deeply committed to our customers.
Michael Robinson
CEOMichael is a retail industry veteran with over 30 years of senior management experience, including launching and running Anthropologie.com for 13 years. Native to San Francisco, Michael lived in New York, London and Hamburg, Germany, before settling in Philadelphia.
Julie Bula
CFOExperienced Chief Operations Officer with a demonstrated history of working with eCommerce, Bricks and Mortar and Wholesale businesses. Strong business development professional skilled in Operations, Process Management, Trend Analysis, Retail, Fashion, Strategic Planning, and Marketing Strategy.
Suraj Ravishankar
CTOTechnologist and engineering executive specializing in scalable cloud architectures, high-throughput systems, and full-stack product development. Leading technology strategy and platform evolution, with focus on engineering excellence, operational resilience, and delivering high-impact solutions that scale with rapid company growth.
Ranjana Sharma
CXOEntrepreneurial technology, creative, eCommerce, business development, and marketing executive with retail, software, and agency/service side experience and demonstrated ability to grow existing and create new and incremental revenue streams serving Sweft as Chief Experience Officer.
The values that guide us
Customer first
We put our customers' success at the center of everything we do.
Integrity
We are honest, transparent and dependable in every relationship.
Curiosity
We ask why, challenge assumptions and keep finding better ways.
Ownership
We take ownership and follow through—no matter the challenge.
Better together
We believe collaboration is the key to solving big, complex problems.
Let's build what's next—together.
If you're looking for a partner who understands retail and will roll up our sleeves to help you succeed, we should talk.