Sweft brings product information, workflow and action together in one retail-specific platform—so every team has what it needs to move products forward, faster.

Sweft gives you the visibility to know what needs attention—and the workspace to get the work done.
Automated alerts surface products and tasks requiring action across your entire product operation.
Track throughput, bottlenecks and team performance so you can keep the operation moving and improving.
Stage Status shows the real-time status of thousands of products across your go-to-market workflow.
Communicate with your teams directly about the products you're working on.
“Sweft has given us real visibility into every stage of the product launch process... and that has brought our studio and merchant partners into much closer alignment.”
The Product Workspace brings together 200+ data points, workflow status, alerts and actions in one configurable environment.
Configure columns, filters and saved views so each team sees exactly what matters to them.
Access the information you need across more than 200 product data points—without hunting through multiple systems.
Filter to see only the products that require attention based on your rules and priorities.

Each team works on a different part of the launch. Sweft brings their work into a coordinated process, making ownership, missing information and next steps clear.
Establish product records, attributes and readiness requirements.
Coordinate samples, photography and product assets.
Develop descriptions, translations and final content.
Identify blockers and prepare products for downstream systems.
Bring product records and key attributes into a shared process, whether products originate in Sweft or arrive from existing business systems. Help teams see what is complete, what still needs attention and who owns the next step.
Concept visualization, not an actual Sweft screenshot
Concept visualization, not an actual Sweft screenshot
Give studio and production teams visibility into the products that need photography, the assets that are ready and the work that is still waiting. Coordinate with merchandising and ecommerce without chasing updates across departments.
Coordinate product copy, imagery, translation and review in one place. Help ecommerce teams identify blockers earlier, maintain consistent information and keep new merchandise moving toward publication.
Illustrative architecture; integrations vary by customer
Retailers have different technology landscapes. Sweft is designed to work alongside existing product, commerce and content systems, with adaptable workflows and a team that collaborates closely with IT on integration and evolving requirements.
Tell us how your teams work today. We'll help you explore a more connected way to get products ready for market.

See how Rockler uses Sweft to orchestrate product launches across teams and systems, eliminating hundreds of spreadsheets annually and tons of manual work.

Harry Rosen uses Sweft to connect the work of merchandising, studio and ecommerce teams. The retailer reports a 68% reduction in product launch time — from 25 days to only 8.