Sweft Retail Operations Dashboard
THE SWEFT PLATFORM

Everything it takes to launch.
Working together.

A connected workspace for your product go-to-market workflow, linking teams and systems with product information, content and assets, to get merchandise to market faster, with greater accuracy and control.

Sweft Connected Platform Ecosystem

Product Information

Create, enrich and organize product data with the right structure, attributes and controls for your business.

Images & Content

Coordinate photography, copywriting, translations and approvals with shared visibility and a clear path to publication.

Workflow & Governance

Keep work moving with configurable workflows, role-based access and real-time insight into what's complete, what's missing and where work is waiting.

Integrations & Flexibility

Connect to your existing retail systems - including PIM, DAM, ecommerce and more with a flexible approach that fits your processes.

FROM PRODUCT CREATION TO LAUNCH

A single place to coordinate the work.
Not another system to work around.

Sweft sits where product information becomes launch-ready content. Products can be created in Sweft or brought in from existing systems, then enriched, reviewed and prepared for the channels that need them.

01 / CONNECT

Bring the pieces together.

Unify product records, required attributes, images and content around a shared view of each product.

02 / COORDINATE

Keep work moving.

Make status, ownership, dependencies and missing information visible across teams.

03 / DELIVER

Get launch-ready.

Support approvals and handoffs so completed information and assets can flow to downstream systems.

WHAT THE PLATFORM DOES

Built for the details that makes commerce happen.

PRODUCT INFORMATION

One product record.
A clearer picture.

Bring together the attributes and information needed to prepare products for sale. Organize the data around your assortment and business rules, rather than forcing every product through the same checklist.

  • ✓Product setup and enrichment
  • ✓Category-specific information and requirements
  • ✓Visibility into incomplete or missing data
PRODUCT RECORD
Style detailsComplete
Product attributesComplete
Care instructionsNeeds review
Launch readinessIn progress
CONTENT READINESS • ILLUSTRATIVE
PhotographyReady
Retouched imageryReady
Product descriptionsIn review
French-Canadian copyPending approval

Capabilities and workflows vary by implementation

IMAGES & CONTENT

Keep the product story together.

Coordinate photography, product media and copy alongside the product record. Teams can identify missing assets and unfinished content before those gaps hold up publication.

  • ✓Image management and readiness
  • ✓Copywriting, content updates and review
  • ✓Translation workflows where configured
WORKFLOW & GOVERNANCE

Know where the work stands.

Give merchandising, studio and ecommerce teams a shared view of progress, with clear stages, ownership and approval steps. Help teams spend less time chasing updates and more time resolving the issues that delay launches.

  • ✓Configurable workflow stages and statuses
  • ✓Task visibility, bottleneck identification and bulk actions
  • ✓Change history and review controls
SHARED WORKFLOW • ILLUSTRATIVE
MerchandisingApproved
StudioComplete
Ecommerce contentIn progress
Publishing handoffWaiting
Sweft Connected Platform Ecosystem
INTEGRATIONS & FLEXIBILITY

Fit the systems you already use.

Sweft is designed to work within a retailer's technology environment. Product information can arrive from upstream sources and be prepared for downstream commerce and content platforms, with integrations tailored to the implementation.

  • ✓Connect upstream product and enterprise systems
  • ✓Support downstream publishing and media workflows
  • ✓Adapt data structures and processes as requirements change
BUILT TO FIT

Your workflow is the starting point.

No two retailers bring products to market in exactly the same way. Sweft combines adaptable technology with hands-on collaboration to support the processes, integrations and requirements that matter to your business.

A PLATFORM THAT ADAPTSSweft Connected Platform Ecosystem
CUSTOMER STORY

From disconnected spreadsheets to connected workflows.

See how Rockler used Sweft to coordinate product launches across teams and systems, eliminating more than 400 spreadsheets annually and significantly reducing manual work.

Rockler Woodworking and Hardware Storefront
LET'S TALK

Ready to take the friction out of product launches?

Show us how your teams work today. We'll explore how Sweft can help connect the steps between product creation and publication.

Start a Conversation