A connected workspace for your product go-to-market workflow, linking teams and systems with product information, content and assets, to get merchandise to market faster, with greater accuracy and control.

Create, enrich and organize product data with the right structure, attributes and controls for your business.
Coordinate photography, copywriting, translations and approvals with shared visibility and a clear path to publication.
Keep work moving with configurable workflows, role-based access and real-time insight into what's complete, what's missing and where work is waiting.
Connect to your existing retail systems - including PIM, DAM, ecommerce and more with a flexible approach that fits your processes.
Sweft sits where product information becomes launch-ready content. Products can be created in Sweft or brought in from existing systems, then enriched, reviewed and prepared for the channels that need them.
Unify product records, required attributes, images and content around a shared view of each product.
Make status, ownership, dependencies and missing information visible across teams.
Support approvals and handoffs so completed information and assets can flow to downstream systems.
Bring together the attributes and information needed to prepare products for sale. Organize the data around your assortment and business rules, rather than forcing every product through the same checklist.
Capabilities and workflows vary by implementation
Coordinate photography, product media and copy alongside the product record. Teams can identify missing assets and unfinished content before those gaps hold up publication.
Give merchandising, studio and ecommerce teams a shared view of progress, with clear stages, ownership and approval steps. Help teams spend less time chasing updates and more time resolving the issues that delay launches.

Sweft is designed to work within a retailer's technology environment. Product information can arrive from upstream sources and be prepared for downstream commerce and content platforms, with integrations tailored to the implementation.
No two retailers bring products to market in exactly the same way. Sweft combines adaptable technology with hands-on collaboration to support the processes, integrations and requirements that matter to your business.

See how Rockler used Sweft to coordinate product launches across teams and systems, eliminating more than 400 spreadsheets annually and significantly reducing manual work.

Show us how your teams work today. We'll explore how Sweft can help connect the steps between product creation and publication.