From product arrival to live-on-site, 68% faster.
How Harry Rosen and Sweft transformed the product go-to-market process—and continue to evolve it together.
Harry Rosen partnered with Sweft to connect the teams, processes and systems behind its ecommerce product launches. The result: dramatically faster launches, better visibility and an operating platform that continues to evolve with the business.
product launch time
The challenge wasn't one broken process.
It was the space between the processes.
Harry Rosen's products move through multiple teams and systems before they're ready to sell online. Each team could do its job well—and products could still get delayed.
The problem: No single team owns that entire journey. Sweft does.
Sweft didn't ask Harry Rosen to change how it works.
We built the workflow around how Harry Rosen works.
We worked directly with Harry Rosen's ecommerce, studio and technology teams to map the actual product journey—including the exceptions, dependencies and bottlenecks that generic workflows miss.
Sweft connected the information, systems and teams involved in getting products ready for ecommerce, creating a shared operational view across the launch process.
Sweft turned that process into an active workflow—automatically identifying requirements, triggering next steps, assigning work and highlighting products at risk.
See what remains before the product can launch.
Know who needs to take action now.
Track image production and approvals.
Ensure content is complete in every required language.
Verify when products are actually available to customers.
Go-live wasn't the end of the project.
It was the beginning of the partnership.
Harry Rosen's needs haven't stood still—and neither has Sweft.
As new operational challenges and opportunities have emerged, Sweft has continued working directly with Harry Rosen's teams to extend and improve the platform.
Product Media
Improving visibility and reliability across the studio and image workflow.
Live-on-site detection
Going beyond "ready to publish" to verify when products are actually available to customers.
Translation
Bringing English-to-French Canadian translation into the product workflow, including review and approval.
Workflow improvements
Continuously refining how teams manage exceptions, priorities and product readiness.
“Sweft doesn’t operate like a typical software vendor. Their team understands our business, works directly with our teams and continues to evolve the platform as our needs change.”
Your workflow won't look exactly like Harry Rosen's.
That's the point.
Every retailer has different systems, teams, processes and constraints. Sweft gives you a platform designed for retail—and a team that works with you to make it fit your operation.